How is this different from a normal SEO agency?

Agencies bill hours. We bill outcomes — 20 to 100+ medically reviewed pages every month at one transparent monthly price.

Do you actually rebuild my website?

Yes. A practicing MD founder oversees a new, conversion-optimized site published to your own GitHub repo. You own the code and domain and can leave anytime.

Is the content medically accurate?

Yes. Every page is reviewed for medical accuracy before it publishes, with optional provider and treatment copy review.

How long until I see results?

New patient calls typically in 30–60 days, meaningful ranking lifts in 60–120 days, compounding from month four.

Dental

Dental Google Ads make or lose money one number at a time: cost per booked patient.

A twenty-dollar click means nothing. What matters is whether that click becomes a booked implant, All-on-4, or Invisalign case, and what you paid to get it. Most dental accounts never measure it.

Dental is one of the most expensive keyword categories in Google Ads. Terms like 'dental implants,' 'All-on-4,' and 'emergency dentist near me' routinely run fifteen to thirty-plus dollars a click, and a single 'cosmetic dentist' click can cost more than a lunch. That's fine — if those clicks become high-value cases. The problem is that most dental accounts spend against cost per click when the only number that decides profit is cost per booked patient. A $22 click that never picks up the phone is pure loss; a $22 click that turns into a $4,500 implant case is the best money you'll spend all month. The gap between those two outcomes is call tracking, tight keyword intent, financing on the landing page, and the front desk actually answering. Our free Surge Report™ shows you, for your own account and market, where dental ad dollars are converting and where they're funding clicks that never book — and if you'd rather talk it through, you can book a strategy call and we'll walk your numbers with you.

$15-$30+

Typical cost per click on high-intent dental terms like 'dental implants' and 'emergency dentist'

Industry benchmark ranges

$4,500+

Case value of a single implant patient — the outcome that justifies a $20+ click

Surge benchmark

40-60%

Share of dental ad spend a typical account wastes on broad, low-intent, or after-hours clicks

Illustrative account-audit range

See your Surge Score™ in 60 seconds

What's your Dental practice losing every month?

Surge analyzes your homepage and shows you the exact monthly revenue your practice is leaving on the table.

Get my Surge Score

The paid search math that actually decides dental profit

Cost per click is a vanity number. The equation that decides whether dental Google Ads make money is: cost per click, divided by the share of clicks that call or book, divided by the share of those leads your front desk converts to a scheduled case, weighed against the case value. A practice paying $22 a click that converts 8% of clicks to calls and books 40% of those is paying roughly $690 per booked patient. On a cleaning, that's a disaster. On a $4,500 implant or a $5,000 Invisalign case, it's a bargain with room to scale. The mistake is running implants, emergencies, and general dentistry against the same target — averaging a home-run keyword and a money-loser into a number that hides both.

Which dental keywords convert — and which quietly drain the budget

Not all dental clicks are worth chasing, and intent varies wildly by term: **High-value, high-intent (worth the premium CPC):** 'dental implants [city],' 'All-on-4 [city],' 'full arch dental implants,' 'emergency dentist near me,' 'same day dentist,' 'Invisalign [city].' These are patients ready to spend, searching with a treatment already in mind. **Convert only with the right landing page:** 'cost of dental implants,' 'Invisalign financing,' 'how much are veneers.' High intent, but they book only when the page answers cost and financing instead of dumping them on a generic homepage. **Budget drains to control:** broad 'dentist,' 'teeth cleaning,' and 'dentist near me' with no service qualifier pull price-shoppers and existing-patient searches. Left on broad match with no negative keywords, they quietly eat the budget that should be funding implant and emergency clicks. The fix is exact and phrase match, an aggressive negative-keyword list, and dayparting so you're not paying for 2am emergency clicks when nobody answers.

Why the click converts or dies after it lands

Half of dental ad performance is decided after the click, and it's where most accounts leak: 1. **The landing page has to match the ad.** An 'All-on-4' ad that dumps the patient on a generic homepage loses them. That $25 click needed a page on full-arch implants — cost range, financing, before-and-afters, and a same-day consult offer. 2. **Financing has to be visible.** Implant, All-on-4, and cosmetic patients are making a several-thousand-dollar decision. A page that never mentions financing loses the patient who was ready but needed to know it was affordable — and you already paid for that click. 3. **The phone has to get answered.** Call tracking on dental accounts routinely shows a large share of paid calls going to voicemail during lunch, after hours, or when the front desk is slammed. Every missed emergency call is a $20+ click and a same-day patient handed to the competitor down the street. You can't fix what you don't track, which is why call tracking is step one, not an afterthought.

What your Surge Report shows about your dental ad spend

Drop your URL and Surge will surface — specifically for your dental practice — which high-value queries (implants, All-on-4, Invisalign, emergencies) you should be bidding on and how competitive your market is, where your landing pages fail to answer cost and financing, an illustrative view of what you're likely paying per booked case versus what it should be, and the top three moves to lower cost per booked patient. Prefer to talk it through? Book a twenty-minute strategy call and we'll walk your actual numbers and market together. Free. 60 seconds. No sales call required.

Prefer to talk it through?

Book a strategy call with the team.

Twenty minutes. We'll walk through the specific opportunities in your market and what a Surge engagement would look like for your practice.

Frequently asked

Dental clicks cost $20 or more. Is Google Ads even worth it for a dental practice?

It depends entirely on the case, not the click. A $20 click aimed at 'teeth cleaning' is usually a loss. That same $20 click on 'dental implants' or 'emergency dentist' can turn into a case worth thousands, which makes it one of the best investments you can make. The goal isn't cheaper clicks — it's a lower cost per booked high-value patient, which comes from tight keyword intent, matched landing pages, financing on the page, and answered phones.

How do I know if my dental ad budget is being wasted?

Look for three signs: no call tracking (so you can't tie spend to booked patients), broad-match keywords with no negative-keyword list (which pull price-shoppers and existing patients), and ads pointing to a generic homepage instead of service-specific pages. If any of these are true, a meaningful share of your budget is likely funding clicks that never book. Surge flags exactly which of these are draining your account.

Can I see where my dental ad spend is leaking before committing to anything?

Yes — that's what the free Surge Report is for. Enter your website and we'll show you, specifically for your dental practice, which high-value keywords you should be capturing, where your landing pages lose cost- and financing-sensitive patients, and an illustrative read on your likely cost per booked case. It takes about sixty seconds and requires no sales call. If you'd rather review it live, you can book a strategy call and we'll go through your account and market together.

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