How is this different from a normal SEO agency?

Agencies bill hours. We bill outcomes — 20 to 100+ medically reviewed pages every month at one transparent monthly price.

Do you actually rebuild my website?

Yes. A practicing MD founder oversees a new, conversion-optimized site published to your own GitHub repo. You own the code and domain and can leave anytime.

Is the content medically accurate?

Yes. Every page is reviewed for medical accuracy before it publishes, with optional provider and treatment copy review.

How long until I see results?

New patient calls typically in 30–60 days, meaningful ranking lifts in 60–120 days, compounding from month four.

Dermatology

Dermatology practice marketing is really two problems. Most sites solve neither.

Cosmetic derm patients and medical derm patients search differently, decide differently, and pay differently. One generic website can't convert both — and most dermatology sites try.

Dermatology is the rare specialty that runs two businesses under one roof. On one side is medical derm — the skin check, the suspicious mole, the acne teenager, the eczema flare, the Mohs referral. Insurance-driven, high-volume, steady. On the other side is cosmetic and aesthetic derm — Botox, filler, laser resurfacing, chemical peels, body contouring. Cash-pay, high-margin, discretionary. The patient looking for an annual skin cancer screening and the patient researching laser hair removal are in completely different mindsets, type completely different things into Google, and need completely different pages to convert. Yet most dermatology websites lead with a single hero image and a 'Request Appointment' button that treats both patients identically. The motivated cosmetic patient — the one who would have spent $4,000 over a year — bounces to the medspa two results down that spoke directly to what she wanted.

$3,200

Typical first-year value of a new cosmetic derm patient

Surge benchmark

60%+

Of cosmetic derm visitors leave without booking

Industry baseline

$25K+/mo

Illustrative missed revenue for a single-location derm practice

Surge avg analysis

See your Surge Score™ in 60 seconds

What's your Dermatology practice losing every month?

Surge analyzes your homepage and shows you the exact monthly revenue your practice is leaving on the table.

Get my Surge Score

Why dermatology sites underperform: they blur medical and cosmetic

A patient searching 'skin cancer screening near me' and a patient searching 'Botox [city]' want almost nothing in common. The first wants reassurance, board-certification, and a fast appointment. The second wants before-and-after photos, transparent pricing, and a sense that the provider has an aesthetic eye. Most dermatology homepages force both patients through the same funnel: one hero, one generic subhead, one appointment button. The result is a page that's slightly wrong for everyone. The fix isn't a fancier homepage. It's separate, intent-matched landing pages — a medical-derm path that surfaces board certification, insurance acceptance, and screening availability, and a cosmetic path that surfaces before-and-afters, service menus, and pricing ranges.

The service lines patients actually search for

Dermatology has some of the richest high-intent search demand in medicine, and most of it goes uncaptured because there's no dedicated page. **Medical derm:** 'skin cancer screening [city],' 'Mohs surgery [city],' 'acne dermatologist near me,' 'eczema specialist,' 'psoriasis treatment,' 'suspicious mole check.' **Cosmetic derm:** 'Botox near me,' 'lip filler [city],' 'laser hair removal,' 'chemical peel,' 'laser skin resurfacing,' 'melasma treatment,' 'microneedling.' Each of these is a distinct query with distinct intent. A practice with one 'Services' page listing everything gives Google no reason to rank it. A practice with a dedicated, 1,200-word page for each service — symptoms or benefits, what to expect, recovery, cost range, and provider credentials — outranks the brochure site nearly every time.

The 90-day dermatology growth play

**Days 1-14:** Split the homepage into two clear paths — medical and cosmetic — each with its own intent-matched hero, credential proof, and short booking flow. Surface skin-check availability and cosmetic pricing ranges above the fold. **Days 15-60:** Generate dedicated pages for the top medical and cosmetic service lines the practice offers, in local variants (primary city, secondary city, region). For a full-service derm group that's typically 20-40 pages, each tuned to a specific query. **Days 61-90:** Layer decision-stage content — 'Botox vs. filler: which is right for you,' 'what to expect at your first skin check,' 'is Mohs surgery painful,' 'how many laser sessions you'll need.' These are the pages that convert the patient who's already decided they want the service but hasn't chosen a provider.

What this looks like in your Surge Report

Drop your URL and Surge will surface — specifically for your dermatology practice — the medical and cosmetic queries you should be ranking for and aren't, where your current booking flow loses patients, an illustrative dollar amount of missed monthly revenue calibrated to derm case values, and the top three plays to recover it. Free. 60 seconds. No sales call required.

Prefer to talk it through?

Book a strategy call with the team.

Twenty minutes. We'll walk through the specific opportunities in your market and what a Surge engagement would look like for your practice.

Frequently asked

Should I market my cosmetic services separately from medical dermatology?

Yes. They attract different patients with different intent and different willingness to pay. Cosmetic patients respond to before-and-afters, pricing transparency, and an aesthetic-forward feel; medical patients respond to board certification, insurance acceptance, and appointment speed. Surge builds separate intent-matched paths so each patient sees a page tuned to what they came for.

My practice does mostly insurance-based medical derm. Is SEO still worth it?

Absolutely. High-volume medical derm lives on local search — 'dermatologist near me,' 'skin cancer screening [city],' 'acne specialist.' Ranking for those fills the schedule with new patients who often convert into cosmetic revenue later. And medical-derm case value adds up quickly across a full daily panel.

Do I need before-and-after photos to compete on the cosmetic side?

They help enormously, but you don't need dozens to start. Even a handful of consented, real before-and-afters plus transparent pricing ranges will outconvert a competitor hiding both. Surge structures the cosmetic pages so results and pricing sit exactly where the deciding patient looks for them.

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