How is this different from a normal SEO agency?

Agencies bill hours. We bill outcomes — 20 to 100+ medically reviewed pages every month at one transparent monthly price.

Do you actually rebuild my website?

Yes. A practicing MD founder oversees a new, conversion-optimized site published to your own GitHub repo. You own the code and domain and can leave anytime.

Is the content medically accurate?

Yes. Every page is reviewed for medical accuracy before it publishes, with optional provider and treatment copy review.

How long until I see results?

New patient calls typically in 30–60 days, meaningful ranking lifts in 60–120 days, compounding from month four.

Dermatology

Dermatology website design that turns skin checks and Botox searches into booked patients

Your practice runs two businesses under one roof — insurance-driven medical derm and cash-pay cosmetics. A conversion-optimized rebuild gives each the page it needs, so the motivated patient books instead of bouncing.

Most dermatology websites were built to look like a brochure, not to book a patient. They open with a soft hero image, a single "Request an Appointment" button, and a "Services" page that lumps a suspicious-mole check in with laser resurfacing as if the two patients were the same. They aren't. The person searching "skin cancer screening near me" wants board certification and a fast appointment; the person researching "lip filler near me" wants before-and-afters and a price range. When one generic page tries to serve both, it serves neither — and the cash-pay cosmetic patient, the one who'd have been worth thousands over a year, clicks back to the med spa two results down. A conversion-optimized dermatology website design fixes that at the root: separate, intent-matched paths, real proof where the deciding patient looks for it, and a booking flow short enough to actually finish. Start with a free Surge Report™ and we'll show you exactly where your current site leaks patients — or book a strategy call and we'll walk your market with you.

$3,000+

Illustrative first-year value of a new cosmetic derm patient across touch-ups, filler, and laser

Surge benchmark

60%+

Of cosmetic derm visitors typically leave without booking

Industry baseline

3 sec

Roughly how long a mobile visitor waits before abandoning a slow, cluttered derm homepage

Web performance industry data

See your Surge Score™ in 60 seconds

What's your Dermatology practice losing every month?

Surge analyzes your homepage and shows you the exact monthly revenue your practice is leaving on the table.

Get my Surge Score

Why a brochure site quietly costs a dermatology practice patients

A dermatology homepage that leads with one hero, one subhead, and one appointment button is optimized for whoever built it — not for the patient deciding whether to book. The skin-check patient scans for board certification, insurance acceptance, and how fast they can get in. The Botox or laser patient scans for real results, transparent pricing, and a sense that your provider has an aesthetic eye. A single page tuned to neither reads as slightly wrong to both, and "slightly wrong" is enough to lose the cash-pay patient who's comparing four tabs. The rebuild isn't cosmetic polish. It's re-architecting the site around the two distinct decisions your two patient populations are actually making.

What a conversion-optimized dermatology rebuild actually changes

Start by splitting the homepage into two clear, intent-matched paths — medical and cosmetic — each with its own hero, its own proof, and its own short booking flow. On the medical path, surface board certification, insurance acceptance, and skin-check availability above the fold. On the cosmetic path, surface real consented before-and-afters, a service menu, and honest pricing ranges instead of "call for pricing." Then give every high-intent service its own page — Mohs surgery, acne, eczema and psoriasis, skin cancer screening on the medical side; Botox, filler, chemical peels, and laser on the cosmetic side — rather than one "Services" list that ranks for nothing. Finally, cut the booking form to the essentials and add a self-scheduler, because the patient who wants a mole checked or Botox this Friday will not fill out nine fields and wait for a callback.

Built for how patients actually find a dermatologist: mobile, local, fast

The majority of "dermatologist near me," "skin check [city]," and "Botox near me" searches happen on a phone, often in a moment of decision. A rebuild that isn't fast, thumb-friendly, and locally structured loses those patients before your content ever loads. So the design work goes past looks: compressed imagery and clean code so pages load in a second or two, tap-sized booking buttons, click-to-call for the medical patient, and location-specific pages so Google has a reason to rank you in each city and suburb you serve. Real before-and-after photos and provider credentials get placed exactly where the deciding patient's eye lands — not buried three clicks deep on an "About" page.

See what your current site is leaking — in your free Surge Report

Before rebuilding anything, drop your URL into the free Surge Report™. It analyzes your live dermatology site and shows you — specifically for your practice — the medical and cosmetic queries you should be ranking for and aren't, where your booking flow drops patients, how your homepage performs on a phone, and an illustrative dollar figure of the monthly revenue you're leaving on the table, calibrated to derm case values. It's free, takes about 60 seconds, and requires no sales call. Prefer to talk it through? Book a strategy call and we'll walk your market and the rebuild opportunity with you.

Prefer to talk it through?

Book a strategy call with the team.

Twenty minutes. We'll walk through the specific opportunities in your market and what a Surge engagement would look like for your practice.

Frequently asked

Why can't one well-designed homepage serve both my medical and cosmetic patients?

Because they're two different buyers making two different decisions. The skin-check patient is looking for board certification, insurance acceptance, and appointment speed; the cosmetic patient is looking for before-and-afters, pricing, and an aesthetic-forward feel. A single hero and one appointment button compromises for both and converts neither well. A conversion-optimized rebuild gives each a dedicated, intent-matched path so the page always matches what the visitor came for.

Do I have to publish cosmetic pricing on my website?

You don't have to, but ranges help enormously on the cosmetic side. Botox, filler, and laser patients are actively comparison shopping, and "call for pricing" reads as evasive and expensive next to a competitor who shows a per-unit or per-syringe range. Publishing ranges filters out tire-kickers and pulls in the ready-to-book patient. Your medical-derm pages stay insurance-focused and don't need pricing at all — which is exactly why the two paths should be designed separately.

How do I know a rebuild is actually worth it for my practice?

Run the free Surge Report™ first. It analyzes your existing dermatology site and shows you the specific medical and cosmetic searches you're missing, where your booking flow loses patients, your mobile performance, and an illustrative estimate of the monthly revenue at stake — no rebuild commitment required. If the numbers justify it, book a strategy call and we'll map the exact conversion-optimized site your market needs. If they don't, you'll still walk away knowing precisely where your current site stands.

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