How is this different from a normal SEO agency?

Agencies bill hours. We bill outcomes — 20 to 100+ medically reviewed pages every month at one transparent monthly price.

Do you actually rebuild my website?

Yes. A practicing MD founder oversees a new, conversion-optimized site published to your own GitHub repo. You own the code and domain and can leave anytime.

Is the content medically accurate?

Yes. Every page is reviewed for medical accuracy before it publishes, with optional provider and treatment copy review.

How long until I see results?

New patient calls typically in 30–60 days, meaningful ranking lifts in 60–120 days, compounding from month four.

OB/GYN

OB/GYN patient acquisition is a funnel, not a homepage. Most practices only build the first inch of it.

The newly pregnant patient, the woman overdue for her well-woman exam, and the patient quietly Googling fibroid symptoms are all in your market right now. Whether they become your patients depends on a system that runs from her first search all the way to a confirmed appointment.

Patient acquisition in OB/GYN isn't one thing you do once. It's a funnel: attract the right woman in the right moment of her health, answer the specific questions that decide her trust, and make booking so frictionless she never has to call three other offices. The economics reward getting this right more than almost any specialty. A prenatal patient you acquire this month often stays through delivery, postpartum, annual well-woman visits, contraception, and eventually perimenopause management. That's a decades-long, high-lifetime-value relationship that started with a single search. Yet most OB/GYN practices invest only in the top of the funnel, if that, and then let patients fall out at every stage below: the fibroids searcher who never finds a page about her condition, the pregnant transfer who can't confirm you deliver at her hospital, the well-woman patient stuck behind a 'we'll call you back' form. This page maps the full acquisition funnel for a women's health practice, and where you're likely leaking patients. Want it scored specifically for your practice? Drop your URL into the free Surge Report™ and see your acquisition gaps in about sixty seconds, or book a strategy call to talk it through.

Decades

A single acquired prenatal patient can anchor a relationship spanning obstetric, well-woman, and perimenopausal care

Illustrative OB/GYN lifetime-value framing

50-60%

Share of OB/GYN site visitors who typically leave without booking or calling

Industry conversion baseline

$20-25K/mo

Illustrative new-patient revenue a single-location OB/GYN practice can leave on the table with a leaky funnel

Surge illustrative analysis

See your Surge Score™ in 60 seconds

What's your OB/GYN practice losing every month?

Surge analyzes your homepage and shows you the exact monthly revenue your practice is leaving on the table.

Get my Surge Score

The four stages of an OB/GYN acquisition funnel

A real acquisition system moves a woman through four stages, and OB/GYN practices tend to lose her at a different one than they think. **1. Attract.** Rank for the local, high-intent searches women actually type — 'obstetrician accepting new patients [city],' 'well woman exam near me,' 'fibroid treatment [city],' 'perimenopause specialist.' No ranking, no funnel. **2. Convince.** The page she lands on has to answer her specific concern and prove you handle it — not a generic 'Gynecology' blurb. This is where trust is won in women's health. **3. Convert.** Give her a private, obvious way to book online in the moment she's decided. A phone-tag callback loses the patient who wanted to be seen this week. **4. Retain and expand.** A prenatal patient becomes a well-woman patient becomes a perimenopause patient. Acquisition done right seeds a relationship worth far more than the first visit.

Where OB/GYN funnels leak the most valuable patients

The patients with the highest lifetime value are often the ones who fall out first: **The pregnant transfer, at the Convince stage.** She needs to know which hospital you deliver at and how far along you'll accept a transfer of care. If your site doesn't say, she moves to the practice that does — and you've lost an entire pregnancy, delivery, and the family that follows. **The gynecology searcher, at the Attract stage.** A woman researching heavy bleeding, endometriosis, or pelvic pain searches for that exact issue. With no dedicated page, you never even enter her consideration set. **The well-woman patient, at the Convert stage.** She's ready to book a routine, time-sensitive, personal visit. A long form and a callback promise is friction she'll spend on a competitor instead. Each leak is a patient who might have stayed for decades, lost over a fixable gap.

Building the OB/GYN acquisition funnel in 90 days

**Days 1-14 — fix Convert first.** The fastest wins are at the bottom of the funnel. Add private online scheduling, surface 'accepting new obstetric patients' and your delivery hospital above the fold, and restructure the homepage around the three real entry paths: obstetrics, well-woman, and gynecology. **Days 15-60 — build Attract and Convince.** Publish dedicated, locally-tuned pages for the service lines women search for: prenatal care, VBAC, well-woman exams, contraception, fibroids, endometriosis, heavy bleeding, pelvic pain, perimenopause, and minimally invasive procedures. For a full-service practice that's typically 20-40 pages, each one an intent-matched funnel entry point. **Days 61-90 — feed the top of the funnel and the retention loop.** Add decision-stage content ('what to expect at your first prenatal visit,' 'when heavy periods mean you should see a gynecologist,' 'choosing an OB/GYN') and connect newly acquired patients into recall for well-woman and follow-up visits, so acquisition compounds instead of resetting each month.

See your acquisition funnel scored in your Surge Report™

Drop your URL and the free Surge Report™ will map — specifically for your OB/GYN practice — the obstetric, well-woman, and gynecologic searches you should be capturing and aren't, the exact funnel stage where you're leaking patients (Attract, Convince, or Convert), an illustrative monthly dollar figure calibrated to the long-relationship value of women's health patients, and the top three moves to plug the leaks. Free. About sixty seconds. No sales call required. Prefer to talk it through with a human? Book a strategy call and we'll walk your market opportunities with you.

Prefer to talk it through?

Book a strategy call with the team.

Twenty minutes. We'll walk through the specific opportunities in your market and what a Surge engagement would look like for your practice.

Frequently asked

What's the difference between OB/GYN 'marketing' and 'patient acquisition'?

Marketing is often just the top of the funnel — visibility. Patient acquisition is the whole chain from a woman's first search to a confirmed appointment on your schedule: attracting her, convincing her you handle her specific concern, and converting her into a booked visit. Most OB/GYN practices market but don't acquire, because they never fix the Convince and Convert stages where prenatal and gynecology patients actually fall out.

Which OB/GYN patients are worth acquiring first?

Prioritize by lifetime value and intent. A newly pregnant patient searching for a provider is the highest-value acquisition in the specialty — she often becomes a decades-long relationship spanning delivery, well-woman care, and perimenopause. Gynecology searchers with specific, treatable concerns (fibroids, heavy bleeding, endometriosis) are high-intent and under-served by generic sites. Both are cheaper to win than most practices assume, because competitors leave them unanswered.

How do I find out where my OB/GYN funnel is losing patients?

Run the free Surge Report™ — drop in your URL and it pinpoints the stage where your practice leaks new patients, the women's-health searches you're missing, and an illustrative monthly revenue figure tied to the long-relationship value of OB/GYN patients. It takes about sixty seconds and needs no sales call. If you'd rather have the walkthrough live, book a strategy call and we'll go through your specific acquisition gaps together.

Related growth playbooks