How is this different from a normal SEO agency?

Agencies bill hours. We bill outcomes — 20 to 100+ medically reviewed pages every month at one transparent monthly price.

Do you actually rebuild my website?

Yes. A practicing MD founder oversees a new, conversion-optimized site published to your own GitHub repo. You own the code and domain and can leave anytime.

Is the content medically accurate?

Yes. Every page is reviewed for medical accuracy before it publishes, with optional provider and treatment copy review.

How long until I see results?

New patient calls typically in 30–60 days, meaningful ranking lifts in 60–120 days, compounding from month four.

Orthopedics

Orthopedics local SEO: whoever owns the map pack owns the surgical pipeline

The patient with a torn ACL, a fractured wrist, or a knee that's finally bad enough to replace doesn't scroll to page two. They tap one of the top three names on the map. Local SEO decides whether one of them is yours.

Orthopedics is a local, high-intent, high-value specialty, which makes it one of the best fits for local SEO in all of medicine. Someone who just sprained an ankle, or got told by their primary doctor they finally need a joint replacement, searches "orthopedic surgeon near me" or "sports medicine [city]" and books straight from the Google map pack, usually within a day or two. That three-listing map pack captures the overwhelming majority of clicks, and it's decided by three things you can actually control: a fully-built Google Business Profile, a steady flow of recent reviews, and local service-area pages that tell Google exactly which procedures you perform and where. Most orthopedic groups have a decent website and almost nothing behind their profile, so the acute-injury patient and the ready-to-book surgical patient both go to the group across town. This page is the local-SEO playbook for orthopedics, and the free Surge Report shows you exactly where you're losing the map pack today. Drop your URL, see the gaps in about 60 seconds, and book a strategy call if you want us to run it for you.

~44%

of local-search clicks go to the 3-listing Google map pack

Industry local-search benchmarks

$20K+

Typical collected value of a single joint-replacement case

Surge benchmark, illustrative

88%

of patients trust online reviews as much as a personal referral

Consumer review-behavior surveys

See your Surge Score™ in 60 seconds

What's your Orthopedics practice losing every month?

Surge analyzes your homepage and shows you the exact monthly revenue your practice is leaving on the table.

Get my Surge Score

The map pack is the whole game for orthopedic search

When a patient searches "orthopedic surgeon near me," "knee replacement [city]," or "sports medicine doctor," Google answers with three local listings and a map before the classic blue links even begin. For an acute injury, a fracture, a sprain, a torn meniscus, that patient is booking today, and they almost never scroll past those three. Ranking in the map pack is not the same as ranking your website. It's driven by your Google Business Profile: correct primary category ("Orthopedic surgeon" or "Sports medicine physician," not just "Doctor"), every procedure listed as a service, complete hours, photos of the office and providers, and proximity plus relevance to the searcher. Most orthopedic groups claimed their profile years ago and never touched it, which is exactly why a smaller competitor with a fully-built profile sits above them.

Reviews are your surgical conversion engine, and they decay

A patient deciding who will operate on their spine or replace their hip is making one of the highest-trust decisions in their life, and they use your reviews to make it. Two things matter more than raw star count: recency and specificity. Google weights fresh reviews heavily, and a wall of reviews from three years ago reads as a practice that stopped caring. A review that says "Dr. Patel did my rotator cuff repair and I was back to golf in four months" converts the next shoulder patient far better than a generic five stars. The problem is orthopedic volume: you see hundreds of patients a month and collect almost no reviews, because nobody asks at the right moment. A simple, automated ask, timed to the post-op or discharge visit when the patient is grateful and mobile again, steadily compounds the recency and procedure-specific language that both Google and future patients reward.

Local service-area pages: one procedure, one city, one page

Google can only rank you for procedures and locations it can clearly see. A single "Services" page listing everything you do gives it almost nothing to work with. The fix is dedicated local service-area pages: one page per high-intent procedure crossed with each community you serve. "Total knee replacement in [primary city]," "ACL reconstruction in [secondary suburb]," "rotator cuff surgery," "spine surgeon," "hand surgery," "fracture care," "sports medicine," each as its own page with local proof: the treating surgeons, an embedded map, directions from nearby towns, parking and imaging on-site, and reviews from patients in that area. For a multi-provider ortho group covering a metro plus surrounding suburbs, that's easily 30 to 60 pages, each one a separate doorway from a separate high-intent local search, and each one reinforcing your map-pack relevance for that procedure and place.

What your free Surge Report shows for orthopedics

Drop your URL and the Surge Report surfaces, specifically for your orthopedic practice, where you rank in the map pack for your money procedures versus the competitors taking those clicks, the gaps in your Google Business Profile (missing categories, services, and photos), how your review recency and volume compare to the practices outranking you, and the exact list of procedure-plus-location pages you're missing. It's free, takes about 60 seconds, and no sales call is required. If you'd rather we build the profile, review engine, and local pages for you, book a strategy call from the report and we'll walk through your map-pack numbers together.

Prefer to talk it through?

Book a strategy call with the team.

Twenty minutes. We'll walk through the specific opportunities in your market and what a Surge engagement would look like for your practice.

Frequently asked

Why does my orthopedic practice rank on Google but not in the local map pack?

Website ranking and map-pack ranking are two different systems. The map pack is driven by your Google Business Profile, its category, listed services, photos, and hours, plus review recency and volume and your proximity to the searcher. A practice can have a solid website and still lose the map pack because its profile is thin or its reviews have gone stale. Local SEO fixes the profile and review signals specifically, which is what moves you into those top three listings.

How many reviews does an orthopedic surgeon need to compete locally?

There's no magic number, and chasing a total misses the point. What moves the needle is a steady stream of recent, procedure-specific reviews, a few new ones every month beats a large pile from years ago, because Google weights recency and patients trust reviews that name the actual procedure and surgeon. The practical goal is a consistent flow of fresh reviews mentioning your money procedures like joint replacement, ACL repair, and rotator cuff surgery, collected by asking at the right post-op moment.

How do I find out where I'm losing the map pack, and can you run this for me?

Start with the free Surge Report: enter your URL and in about 60 seconds you'll see your map-pack position for your core orthopedic procedures, your Google Business Profile gaps, how your reviews stack up against the practices outranking you, and the local service-area pages you're missing. No sales call needed. If you want it done for you, book a strategy call from the report and we'll build and maintain the profile optimization, review engine, and local pages as a done-for-you service.

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