How is this different from a normal SEO agency?

Agencies bill hours. We bill outcomes — 20 to 100+ medically reviewed pages every month at one transparent monthly price.

Do you actually rebuild my website?

Yes. A practicing MD founder oversees a new, conversion-optimized site published to your own GitHub repo. You own the code and domain and can leave anytime.

Is the content medically accurate?

Yes. Every page is reviewed for medical accuracy before it publishes, with optional provider and treatment copy review.

How long until I see results?

New patient calls typically in 30–60 days, meaningful ranking lifts in 60–120 days, compounding from month four.

Urology

Urology patient acquisition: the full funnel to win ED, low-T, stone, and BPH patients online

Your highest-margin urology service lines are being searched for right now. The question is whether the patient lands on your booking page or on a Hims checkout.

Urology is unusual: half your growth is referral-driven (kidney stones from the ER, hematuria and elevated PSA from primary care) and half is consumer-driven (ED, low testosterone, vasectomy, BPH). The consumer half is where you're quietly bleeding volume, because Hims, Roman, and a wave of DTC men's-health platforms have spent hundreds of millions teaching the exact 45-year-old man you want to reach that he never needs to see a urologist at all. Meanwhile most urology websites bury 'Request an Appointment' in the footer and treat ED, low-T, and vasectomy as three bullet points on one 'Men's Health' page. Drop your URL into the free Surge Report and we'll show you, service line by service line, where the leak is and what it's costing you in monthly procedure and office-visit revenue.

$300–$800

Typical acquisition cost per new specialty patient

Industry benchmark (specialty practices)

40–70%

Referral leakage range across U.S. health systems

Published leakage-rate ranges

3:1

Healthy patient LTV-to-acquisition-cost ratio to target

Healthcare marketing benchmark

See your Surge Score™ in 60 seconds

What's your Urology practice losing every month?

Surge analyzes your homepage and shows you the exact monthly revenue your practice is leaving on the table.

Get my Surge Score

Why urology's funnel leaks in two completely different places

A urology practice has two front doors, and each leaks differently. The referral door (stones, gross hematuria, elevated PSA, retention) leaks when your intake is slow, your PCPs can't find your fax-free referral form, or a competing group offers same-week access. The consumer door (ED, low-T, vasectomy, BPH/UroLift, recurrent UTI, Peyronie's) leaks when a motivated man Googles 'low testosterone treatment near me' at 11pm, lands on your generic 'Men's Health' page, sees no pricing and no next step, and 30 seconds later has a Hims prescription instead. You cannot fix both with one homepage tweak. The full funnel treats each service line as its own acquisition path with its own search terms, its own objections, and its own booking flow.

The service-line landing pages that actually convert urology patients

Top-converting urology sites don't have a 'Services' page. They have a dedicated, search-intent page per revenue driver, each answering the one question that patient is actually asking. A vasectomy page leads with 'no-scalpel, 15 minutes, back to work Monday' and a cash price. A low-T page names symptoms in the patient's words (fatigue, low libido, brain fog) and explains why an in-person evaluation beats a mail-order lab. A kidney-stone page promises same-week access and emphasizes you can treat the acute episode AND prevent the next one with metabolic workup. A BPH page frames UroLift and Rezum against 'pills for life.' Each page ranks for its own high-intent query and funnels to a booking action that matches the visit type, not a one-size-fits-all contact form.

Winning the men's-health patient back from the DTC platforms

You will not out-spend Hims on paid search, so don't try. You win on the ground they can't touch: the men who want a real diagnosis, not a shortcut. Content that ranks for 'is my ED a heart-disease warning sign,' 'do I need a testosterone prescription or a real workup,' and 'low-T treatment that isn't mail-order' captures the higher-intent, higher-LTV patient who becomes a long-term relationship, not a monthly subscriber. That patient is worth far more than a single ED script — he returns for BPH, brings his stone episode, and refers his brother. Positioning your practice as the accountable, in-person alternative to a pill-by-mail funnel is the single most durable acquisition edge a urology group has right now.

What your free Surge Report shows a urology practice

Drop your URL and Surge scans your site the way a stone, ED, low-T, vasectomy, or BPH patient would. You get, specific to urology: the high-intent service-line queries you should rank for and don't, the conversion friction on each booking path, an estimate of missed monthly revenue calibrated to real urology case values (procedures weigh more than office visits), and the top three plays to plug the biggest leaks first. It's free, takes about 60 seconds, and doesn't require a sales call — though you can book a strategy call from the report if you want us to build the funnel for you.

Prefer to talk it through?

Book a strategy call with the team.

Twenty minutes. We'll walk through the specific opportunities in your market and what a Surge engagement would look like for your practice.

Frequently asked

We get most of our patients from PCP and ER referrals. Does patient acquisition marketing even apply to urology?

It applies to both halves of your funnel. On the referral side, a fast, findable referral pathway and same-week access directly reduce the leakage that sends stones and elevated-PSA patients to a competing group. On the consumer side, ED, low-T, vasectomy, and BPH are self-referred and self-searched — that volume is entirely dependent on whether patients can find and book you before a DTC platform captures them. Ignoring the consumer door means handing your highest-margin, most-scalable growth to Hims and Roman.

How do we compete with Hims and Roman for low-T and ED patients?

Not on ad spend — on positioning and intent. DTC platforms win the low-effort, subscription-minded patient. You win the man who wants an actual diagnosis, in-person evaluation, and a provider who's accountable for his outcome. That patient has far higher lifetime value because he returns for BPH, stones, and other urologic care and refers others. The play is service-line pages and content that speak to that higher-intent patient, not a bidding war for the cheapest ED click.

How do we get started, and what does the free Surge Report cost?

The Surge Report is free and takes about 60 seconds — enter your practice URL and you'll get a urology-specific breakdown of missed service-line searches, booking-flow friction, and estimated missed monthly revenue. There's no obligation and no sales call required. If you want us to build and run the full acquisition funnel for you, you can book a strategy call directly from the report.

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