How is this different from a normal SEO agency?

Agencies bill hours. We bill outcomes — 20 to 100+ medically reviewed pages every month at one transparent monthly price.

Do you actually rebuild my website?

Yes. A practicing MD founder oversees a new, conversion-optimized site published to your own GitHub repo. You own the code and domain and can leave anytime.

Is the content medically accurate?

Yes. Every page is reviewed for medical accuracy before it publishes, with optional provider and treatment copy review.

How long until I see results?

New patient calls typically in 30–60 days, meaningful ranking lifts in 60–120 days, compounding from month four.

Med Spa

Med spa local SEO decides who wins "Botox near me" — and right now it isn't you.

Aesthetics is a proximity purchase. Nobody drives 40 minutes for lip filler. The med spa that owns the Google map pack for injectables, laser, and body contouring in its city books the self-pay patient before your site ever loads.

Almost every med spa search is local and every local search is a fork in the road: "Botox near me," "lip filler [city]," "laser hair removal near me," "coolsculpting [city]." Before a single organic result appears, Google shows a map and three businesses — the local pack — and the vast majority of clicks go to those three. If your med spa isn't one of them, a motivated, self-pay, repeat-purchase patient books your competitor before she ever sees your before-and-afters. The frustrating part: the map pack is won on factors most aesthetics practices ignore entirely — a fully built Google Business Profile, a steady drip of recent reviews, correct service categories, and dedicated pages for each service in each city you serve. That's local SEO, and for a proximity purchase like aesthetics it's the single highest-leverage channel you have. Drop your URL into the free Surge Report™ and we'll show you exactly where you rank in your local pack, who's outranking you, and the fastest plays to pass them — or book a strategy call to walk through it live.

~46%

Of all Google searches carry local intent — near-total for 'near me' aesthetics queries

Industry baseline

Businesses in the Google local pack that capture the bulk of 'near me' clicks

Local search context

$2,800+

Illustrative first-year value of one repeat injectables patient you win from the map pack

Surge benchmark

See your Surge Score™ in 60 seconds

What's your Med Spa practice losing every month?

Surge analyzes your homepage and shows you the exact monthly revenue your practice is leaving on the table.

Get my Surge Score

The map pack is where aesthetics patients actually choose you

When someone searches "Botox near me" or "laser hair removal [city]," Google answers with a map and three businesses before any blue link. For a proximity, self-pay purchase like aesthetics, that local pack is the decision. The three practices shown get the tap, the reviews get scanned, and one gets the booking — often without the patient ever visiting a website. Your ranking there isn't luck: Google weighs relevance (does your Business Profile clearly say you do injectables, laser, and body contouring?), distance (are you near the searcher?), and prominence (do you have recent reviews and a complete profile?). Most med spas leave two of the three on the table. Winning the pack is the difference between being the default choice for every 'near me' search in your city and being invisible to patients standing a mile from your door.

Your Google Business Profile is the highest-leverage asset you're neglecting

For local aesthetics search, your Google Business Profile outranks your website in importance — and it's usually half-built. The fixes that move the map pack: 1. **Categories and services.** Set the primary category to Medical Spa and add every service as a distinct entry — Botox, dermal filler, laser hair removal, IPL, microneedling, body contouring. Google matches these directly to 'near me' queries. 2. **Photos that convert.** Real treatment-room and consented before-and-after photos, refreshed monthly, signal an active, credible practice — stock imagery signals nothing. 3. **Google Posts and Q&A.** Weekly posts on specials, memberships, and new devices, plus seeded answers to common questions ('How much is Botox?', 'Is there downtime?'), feed the prominence signal. 4. **Accurate NAP and hours.** Name, address, phone, and hours must match your site and every directory exactly. Inconsistency quietly suppresses your ranking.

Reviews are the currency of the aesthetics map pack

Aesthetics is a trust-and-outcomes purchase, and reviews are how Google — and the patient — measure both. In competitive med spa markets, review count, star rating, and especially recency separate the practices in the pack from the ones buried below the fold. A profile with two hundred reviews and none in the last three months looks stale next to a competitor adding five a week. The play is a systematic review engine: request a review at the moment of highest satisfaction (right after a great filler result or a completed laser package), make it a one-tap link, and keep the flow constant rather than a one-time push. Then respond to every review — thanking the happy patient by treatment and handling criticism with a professional, HIPAA-aware reply. Volume, velocity, and response rate together lift you in the pack and reassure the patient comparing you against the med spa down the street.

Local service-area pages: one page per service, per city

A single 'Services' page ranks for nothing locally. Aesthetics search is a matrix — every high-intent service crossed with every city you draw from. 'Lip filler [your city]' and 'lip filler [neighboring suburb]' are different searches with different competitors, and each deserves its own page: the service, what to expect, downtime, a pricing range, real results, and genuine local context (parking, neighborhoods served, driving distance). For a med spa serving a metro with three or four feeder cities and a dozen core services, that's a structured grid of location pages — the exact pattern that surfaces you in the pack across your whole service area instead of just your home ZIP. Your free Surge Report maps which service-plus-city combinations you're missing and which competitors already own them.

Prefer to talk it through?

Book a strategy call with the team.

Twenty minutes. We'll walk through the specific opportunities in your market and what a Surge engagement would look like for your practice.

Frequently asked

How is local SEO different from just having a nice med spa website?

A beautiful site can still be invisible in local search. Local SEO is what gets you into the Google map pack for 'near me' aesthetics queries — driven by your Google Business Profile, review velocity, service categories, and city-specific pages, not by how your homepage looks. For a proximity purchase like injectables and laser, ranking in that pack matters more than any design element, because most patients choose from the three map results before a website ever loads.

I have great reviews but still don't show up in the map pack. Why?

Review recency and profile completeness usually explain it. A high total review count with nothing in the last few months reads as stale to Google, and an under-built Business Profile — missing service entries, wrong primary category, inconsistent NAP across directories — suppresses ranking even with strong ratings. It's also often relevance: if you have no dedicated page for that specific service in that specific city, Google has less reason to rank you locally for it.

How do I find out where my med spa actually ranks locally?

Run the free Surge Report™ — drop your URL and it maps where you sit in the local pack for your core injectable, laser, and body-contouring queries, which competitors outrank you, and the fastest plays to pass them. It's free and takes about 60 seconds. If you'd rather walk through your local footprint and a 90-day plan live, book a strategy call and we'll do it together — no obligation.

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