How is this different from a normal SEO agency?

Agencies bill hours. We bill outcomes — 20 to 100+ medically reviewed pages every month at one transparent monthly price.

Do you actually rebuild my website?

Yes. A practicing MD founder oversees a new, conversion-optimized site published to your own GitHub repo. You own the code and domain and can leave anytime.

Is the content medically accurate?

Yes. Every page is reviewed for medical accuracy before it publishes, with optional provider and treatment copy review.

How long until I see results?

New patient calls typically in 30–60 days, meaningful ranking lifts in 60–120 days, compounding from month four.

Med Spa

Med spa SEO is won in the map pack and the service page, not the blog. Most med spas rank for neither.

Botox, laser, and body-contouring patients search with sharp, local, high-intent queries — "Botox near me," "lip filler [city]," "coolsculpting alternative." If you don't own those exact searches and the Google Business Profile beside them, the med spa two results up gets the booking.

Med spa demand doesn't need to be created — it's already sitting in Google, thousands of times a month, in searches like "Botox near me," "laser hair removal [city]," and "jawline filler." The only question is whether your practice shows up when a self-pay, ready-to-book aesthetics patient types one of them. For most med spas the answer is no: they rank on page two behind a competitor and the local map pack, or they've published one catch-all "Services" page that ranks for nothing. Because these are high-margin, repeat-purchase services — a single injectables patient can be worth thousands a year across touch-ups, filler, and laser packages — every high-intent search you don't rank for is recurring revenue walking to someone else. The free Surge Report™ pulls the exact aesthetics queries you should own, shows where you're losing them, and hands you the plays to fix it. Run it in 60 seconds, or book a strategy call to walk through it.

70%+

Of local clicks go to the map pack and top three organic results

Local search industry baseline

$2,800+

Illustrative first-year value of a repeat aesthetics patient

Surge benchmark, illustrative

20-40

Dedicated service + local pages a typical med spa needs to rank

Surge build average

See your Surge Score™ in 60 seconds

What's your Med Spa practice losing every month?

Surge analyzes your homepage and shows you the exact monthly revenue your practice is leaving on the table.

Get my Surge Score

The map pack decides more med spa bookings than your homepage does

For "Botox near me" and "laser hair removal [city]," Google shows the local map pack — three business listings with reviews and distance — above the organic results, and that's where the majority of clicks land. Med spa SEO that ignores the Google Business Profile is leaving the highest-intent searches on the table. Ranking there is its own discipline: correct primary category (Medical spa) and service categories, complete service and pricing attributes, a steady flow of recent reviews, geotagged real before-and-after photos, and NAP that matches your site exactly. Win the map pack for your money queries and you capture the patient who's ready to book this week, before she ever compares websites.

One 'Services' page ranks for nothing. Aesthetics search demands a page per service.

Aesthetics search is unusually dense with distinct, high-intent queries, and Google ranks specific pages for specific intents. "Lip filler [city]," "CoolSculpting alternative," "CO2 laser resurfacing," "IPL photofacial," "microneedling near me," and "jawline filler" are six different patients with six different price sensitivities — and a single bulleted Services page ranks for none of them. The fix is a dedicated, optimized page per service: benefits, what to expect, downtime, a real pricing range, consented before-and-afters, and an FAQ that matches how patients phrase their questions. Each page targets one query cluster, so you stop competing with yourself and start ranking across your whole injectables, energy-based, and body-contouring menu.

Local pages, decision content, and reviews are the compounding engine

High-intent aesthetics SEO compounds on three layers most med spas skip. Local variants — your primary city plus nearby suburbs and neighborhoods — let one strong service page rank across a whole metro instead of a single ZIP. Decision-stage content — "Botox vs. Dysport," "how many laser hair removal sessions you'll need," "is a membership worth it," "filler aftercare" — captures the shopper who's chosen the service but not the provider, and it seeds the repeat-visit and membership revenue that makes aesthetics so profitable. And reviews feed both organic and map rankings while doing the trust work no ad can. Together they build a moat competitors can't buy their way past overnight.

What your free Surge Report shows you

Drop your URL and Surge audits your med spa SEO specifically: the injectable, laser, and body-contouring queries you should rank for and don't, your map pack position versus local competitors, which service pages are missing or too thin to rank, and an illustrative dollar figure of missed monthly revenue calibrated to aesthetics case values and repeat-visit LTV — plus the top three plays to recover it. It's free, takes about 60 seconds, and requires no sales call. Prefer to talk it through? Book a strategy call and we'll walk your report together.

Prefer to talk it through?

Book a strategy call with the team.

Twenty minutes. We'll walk through the specific opportunities in your market and what a Surge engagement would look like for your practice.

Frequently asked

Why is my med spa invisible on Google when we run so many treatments?

Almost always it's two gaps: your Google Business Profile isn't optimized to win the local map pack (wrong or thin categories, few recent reviews, no geotagged before-and-afters), and you have one catch-all Services page instead of a dedicated, optimized page for each treatment. Aesthetics patients search with specific, local queries like "lip filler [city]" or "laser hair removal near me," and Google ranks specific pages and strong profiles for them. The Surge Report shows exactly which of these gaps is costing you bookings.

How long does med spa SEO take to produce booked appointments?

Google Business Profile fixes and map-pack improvements can move within a few weeks because they act on an existing signal. New and rebuilt service pages typically build momentum over roughly two to three months as they earn rankings for their target queries. Because aesthetics is self-pay and repeat, even a handful of newly ranked high-intent pages can pay back quickly. It compounds — the pages and reviews you build now keep ranking and converting long after the work is done.

How do I get started, and what does it cost to find out?

Start with the free Surge Report — enter your URL and in about 60 seconds you'll see the exact aesthetics searches you're missing, your map-pack standing, the thin or missing service pages, and an illustrative estimate of the revenue at stake. It's free and requires no sales call. If you'd rather review it live and map out next steps, book a strategy call and we'll go through your report and the highest-leverage plays for your med spa together.

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